Friday, March 18, 2011

From All Good Things by sister Helen Mrosla

"All thirty four of my students were dear to me but Mark Eklund was one in a million."

I tore off two pieces of tape and made a big X over Mark's mouth, as i glanced at him to see how he was doing, he winked at me.

Vicky pulled out her list. "I keep this with me all the time, she said. "I have mine too, " said, Marilyn
From All Good Things by Sister Helen Mrosla

Saturday, March 12, 2011

Advertising to Children

Roy F. Fox, “Warning: Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being,” USA Today Magazine, November 2001. Copyright © 2001 by the Society for the Advancement of Education. Reproduced by permission

Roy F. Fox contends that advertising is harmful to the physical and social health of children. He argues that the thousands of commercials seen by children each year cause obesity and other health problems by encouraging the consumption of soda, candy, and high-fat foods. Furthermore, Fox maintains, advertisements help children develop negative values such as materialism and instant gratification. He concludes that schools, governments, and professional organizations must take steps to reduce the effects of advertising on children.
What inferences is Fox making about children?.


Questions to Think About

  • What makes advertising and other forms of product promotion effective?
  • What are your favorite brands of food, drinks, and clothes? Can you remember ads for those brands as well as for competing products? Did any of the ads help you develop a strong brand loyalty?
  • Look at the clothing, accessories, makeup, skin color, and age of the actors and models who appear in major ads. Do these models look like people you would encounter in your own community? In what ways are they similar or different?

Since the 1950s,we have been conditioned to down more and more sweet soda. During that decade, standard soda containers held 6.5 ounces. Next came the 12-ounce can. Today, the line of massive machines in my campus office building—machines that are seductively curved, like that luscious bottle—sell only the 20-ounce size. Fast food outlets and convenience stores offer special deals for the "Double Gulp." I doubt, though, if most people can down 64 ounces in two swallows. Fox

Advertisers bombard us with powerful messages reflecting values, attitudes, and ideologies that are not always conducive to social and environmental health. These include, but are not limited to, valuing appearance over substance, instant gratification over delayed gratification, action over reflection, consumption over frugality and recycling, competition over cooperation, and materialism over spirituality. Fox